SEECAP Consulting is a financial consultancy based in Belgrade operating since 2001. We provide consulting services for the purchase or sale of companies (M&A), financing companies from banking and non-banking sources of finance, purchase or sale of real estate or real estate financing and the purchase and sale of hotels and financing of hotels and other tourist facilities in Serbia, Montenegro, Macedonia and Bosnia and Herzegovina.
Although we are primarily a financial consulting firm, from time to time our clients ask us to identify potential buyers for assets in their asset portfolio. These are all investment properties, for further investment and construction or for rent and/or resale.
In response to the demand from our clients, we have started a new service, the sale of investment properties - office buildings, hotels, construction land and the like. Our approach to this is quite unique in the market because we combine our knowledge and experience from project financing, company financing and classic marketing methods and our vast network of institutional and individual investors with the possibilities and strength of modern digital marketing.
The sale of investment properties is a complex process that requires a multidisciplinary approach. It is not enough, as many real estate agencies do, just to publish online photos of a building or a construction plot and in the expectation that it will be sold. There are a lot of such ads on the market that have been waiting for a buyer for a long time. Our approach is different because it involves much preparation and analysis of the project before announcing the sale. That is why we are different from other real estate brokers.
We do not sell real estate, we offer a vision of the future project with presentation of all elements of the project - macroeconomic, urban planning, construction, legal, financial, local real estate market conditions, etc. We send to investors a comprehensive information package about the project in a sales prospectus of 25-40 pages, depending on the project. Such a sales prospectus, in addition to textual explanations, photos, videos and YouTube presentations contains financial forecast of the projects in Excel tables and graphs for the period of minimum 10-12 years and other relevant data, indicators and analyses.
This approach allows investors to assess the investment without additional costs, time and other resources and to decide whether to go into more detailed consideration of the offered investment.
An investment property is sold as an asset (real estate) or as a company that owns the property. For marketing and selling them, we apply 2 methods - classic and digital marketing method.
The classic method is the one used in the sale of companies or property in the last 50 years. We prepare the marketing document usually called "sales prospectus" which we send to pre-selected potential buyers. Such potential buyers/investors are subsequently contacted in order to increase interest. We provide additional explanations, analyses of the financial forecasts of the future project, assessment of the value of the property, etc.
In addition to a small number of regional buyers, we target various investors:
The world has turned to digital marketing. We publish our offers on this website. Digital marketing of investment real estate would take place as follows:
In our property for sale or investment marketing documentation we aim to answer all the above questions to achieve successful sale.