Zoran Mitic CHIA Certificate

About CHIA Certificate

SEECAP director Zoran Mitic has passed the CHIA exam on 21^st April 2022. CHIA stands for Certification in Hotel Industry Analytics. This is the only certification for hotel and tourism industry professionals focused on analytics.

The CHIA Certificate is offered globally through a joint effort between the AHLEI (American Hotel & Lodging Educational Institute) and the world renown Hospitality Industry analytical and benchmarking firm STR.

AHLEI describes this Certificate as “evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results to identify areas of improvement. They have demonstrated an ability to analyse various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that the Certificate holder has a place among the best professionals in the hotel industry.

The curriculum of the Exam is based on four core areas:

• Hotel Industry Overview
• Hotel Industry Analytical Foundations
• Hotel Math Fundamentals – the metrics used by the Hotel Industry
• Property Level Benchmarking with STAR Reports
• Hotel Industry Performance Reports (Trends, P&L, Pipeline and Destination Reports)
• Comprehensive Data Analysis Techniques

CHIA Certificate is important for SEECAP clients

SEECAP offers a wide range of hospitality financing services:

• Hotel construction or purchase financing
• Privatisation and financing destination spa facilities (sanus per aquam)
• Sale and purchase of hotels, destination spa centres and similar hospitality facilities
• Hotel business analysis
• Hotel business forecast
• Hotel budgeting
• Spa business analysis
• Hotel investment analysis
• Spa investment analysis
• Hotel project financing
• Hotel loan raising
• Hotel equity raising

As a conclusion, additional knowledge and analytical skills acquired through CHIA Certificate will enable SEECAP to offer to its clients highest quality of services in Hospitality. CHIA certification also enhances the reputation of SEECAP in the hospitality sector, demonstrating a commitment to excellence and expertise in hotel financing services.

We also encourage you to explore our range of services designed to support your financial success in the hospitality industry. We look forward to assisting you with your hotel and tourism financial needs. We are committed to providing high-quality service and support for all your financial requirements. For more information about our services and how we can help you, feel free to reach out.

For further information about hotel finance or hotel sale and purchase (brokerage services) please contact Zoran Mitic by email or by tel +381 11 36 35 935 or mobile tel +381 63 377 960.